Wild Blueberry from Lac-St-Jean and Québec Yuzu
REVOLUTIONIZING FLAVOURED VODKA
Pur Vodka Série Autographe, is more than just flavoured vodka. It is a unique and limited-edition series of ultra-premium and globally recognized vodkas that deserve to be on a pedestal, created with 100% local resources. Our bountiful natural resources are of incredible quality and Pur Vodka Série Autographe is a celebration of that. In the form of unprecedented collaborations, a unique expression of our abundance is launched each year.
EDITION 03
A VODKA FLAVOURED WITH WILD BLUEBERRIES FROM LAC-SAINT-JEAN AND YUZU FROM QUEBEC
For the third edition of its Série Autographe, Pur Vodka celebrates the return to an essence. In collaboration with two innovative local companies, Nutrableu and O’Citrus, Pur Vodka Série Autographe 03 showcases wild blueberries from Lac-Saint-Jean and yuzu from Quebec. A unique artisanal vodka and a Quebec-made gem of exceptional quality.
THE INNOVATIVE EXPERTISE OF TWO LOCAL COMPANIES
WILD BLUEBERRIES FROM LAC-SAINT-JEAN
Now, more than ever, we must encourage local entrepreneurship. For the past two years, Pur Vodka Série Autographe has been committed to telling the stories of local entrepreneurs who have returned to the source to innovate and popularize flavours that were previously deemed to be inaccessible. This third edition is no exception.
Wild blueberries are smaller and richer in nutrients than cultivated blueberries. The preservation
of their essence, all the while respecting their extreme fragility and racing against the clock, is a challenge skillfully mastered by Nutrableu. Over 500 kg of blueberries were shipped to the distillery less than 24 hours after harvest. They were cold macerated for 10 weeks in Pur Vodka to produce a fresh and fruity taste in addition to its sublime crimson colour.
« Nutrableu is thrilled to have had the chance to collaborate with such a friendly and creative group of people. The idea of pairing wild blueberries with Pur Vodka just seemed completely natural to us. »
– Martin Villeneuve, vice-president of Nutrableu
YUZU FROM QUEBEC
Yuzu, a fruit native to Japan similar to lemon, is extremely popular among chefs and mixologists. Vyckie Vaillancourt, founder of O’Citrus—Quebec’s first exotic citrus farm — braves the challen-ges of this agriculture in her Laval greenhouse. Every stage of harvesting is done by hand, with unparalleled patience and care. For Vyckie, it is a way to stand out and discover a little luxury that was born here. For us, it is an opportunity to bring an exotic touch to the third edition of Pur Vodka Série Autographe.
The final product? A 100% natural vodka with a unique and distinctive flavour, composed of Pur Vodka, the world’s most awarded Canadian vodka, made with corn and glacial spring water, wild blueberries from Lac-St-Jean and yuzu from Quebec.
« My father and I created O’Citrus with the primary goal of introducing new, atypical flavours that are proudly cultivated on our family’s land. Little did we know that, a few years later, our yuzu would pair with Quebec’s emblematic blueberry, and contribute to the development of such a unique project with Pur Vodka Série Autographe! »
– Vyckie Vaillancourt, founder of O’Citrus
A VODKA LIKE YOU’VE NEVER SEEN, A TASTING VODKA, A VODKA THAT CHANGES YOUR PERSPECTIVE.
The colour, resulting exclusively from the skins of wild blueberries during the maceration process, is a deep crimson with a bright glow. With natural fruity and floral notes, its aroma literally plunges us into the sensation of biting into a freshly picked wild blueberry and is livened by the unique exotic touch of yuzu. On the palate, the undeniable character of Pur Vodka asserts itself, characterized by its roundness and elegance. But a slight touch of sweetness enhanced by the supple tannins, the crispness of wild blueberries and the discrete but distinct notes of yuzu bark make Pur Vodka Série Autographe 03 a flavoured vodka with incomparable freshness that is sure to entice your taste buds! Enjoy it on ice, with a high-quality tonic or in a cocktail!
AUTOGRAPHE COCKTAILS
Cocktails created by @leamessier, our brand ambassador.
