More Pur than Ever : the ambassadors
More Pur than ever. This brand realignment campaign, curated by lg2, announces a major step in the international expansion of the world’s most awarded Canadian vodka. The rebranding was also featured in Strategy Online. To celebrate the new brand image, we sent the first bottles ever made to over 200 ambassadors of an exceptional Canadian entrepreneurial culture.
We sent the first bottles featuring the new image to influencers from Quebec and Canada. We chose Canadian ambassadors that excel in the cultural, musical, sports or entrepreneurial field. Moreover, they represent the philosophy and the values of Pur : audacity, determination, and the quality of their hard work in their field.
More than a simple vodka, Pur Vodka has become an icon of a generation. A generation for which success is more than a purpose, more than a delimited point to pursue. A generation for which success is lived, felt and savored within the path towards the final destination of its highest ambitions.