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Pur Vodka's new bottles
are available at the SAQ
starting from December 2017!
Pur Vodka rebranding Plus Pur que Jamais

More Pur than ever : the ambassadors

More Pur than ever

More Pur than ever. This brand realignment campaign, curated by lg2, announces a major step in the international expansion of the world’s most awarded Canadian vodka. The rebranding was also featured in Strategy Online. To celebrate the new brand image, we sent the first bottles ever made to over 200 influencers. We believe they are the ambassadors of an exceptional Canadian entrepreneurial culture.

Pur Vodka rebranding Plus Pur que Jamais
Pur Vodka rebranding Plus Pur que Jamais
Pur Vodka rebranding Plus Pur que Jamais
Pur Vodka rebranding Plus Pur que Jamais

More than a simple vodka, Pur Vodka has become an icon of a generation. A generation for which success is more than a purpose, more than a delimited point to pursue. A generation for which success is lived, felt and savored within the path towards the final destination of its highest ambitions.

Pur Vodka rebranding Plus Pur que Jamais
Pur Vodka rebranding Plus Pur que Jamais
Pur Vodka rebranding Plus Pur que Jamais
Pur Vodka rebranding Plus Pur que Jamais

The ambassadors

Partnering with Thara Communications , we sent the first bottles featuring the new image to influencers from Quebec and Canada. We chose Canadian ambassadors that excel in the cultural, musical, sports or entrepreneurial field. Moreover, they represent the philosophy and the values of Pur : audacity, determination, and the quality of their hard work in their field.

Pur Vodka rebranding Plus Pur que Jamais Instagram Stories
Pur Vodka rebranding Plus Pur que Jamais